tag:blogger.com,1999:blog-3596836225434265487.post615532008497076306..comments2023-08-27T08:02:46.014-04:00Comments on Renewable Energy Turns Me On: How Green are Consumers Really Willing to Be?Mara Schechterhttp://www.blogger.com/profile/12941334781650703676noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3596836225434265487.post-87109241648912666282009-07-27T09:48:08.838-04:002009-07-27T09:48:08.838-04:00Although the survey was conducted for business, it...Although the survey was conducted for business, it works the same way for advocacy work: we both need to sway people to share our values. So, in looking ahead to the fall, I think that these are the most important aspects of any campus campaign:<br />1) Educate, educate, educate. Most people probably have a limited knowledge of the issue. Try to get good speakers or interesting topics, co-sponsor events with other groups to boost attendance, and work with the faculty. Carbon footprints, organic food, and renewable energy---many know the names, but few can explain them.<br />2) The money factor does not work on a college campus: If you live on campus, you aren’t paying a utility bill, so financial reasons won’t fly.<br />3) Know the audience. What are some popular values or interests on campus, and how can we connect with them?<br />a. Basketball & school spirit <br />b. Cultural & religious identity and diversity<br />c. Politics<br />d. Social justice/community service<br />Sustainability can be linked to all of these (As environmentalists, interconnectedness should come as no surprises to us), and it is up to us to show people how and why.Anonymoushttps://www.blogger.com/profile/04780742763664122004noreply@blogger.com