
I am a vegetarian, so I let some of my food habits slide because of the many ways that vegetarianism avoids environmental problems associated with factory farming. I have not yet admitted to myself that processed vegetarian foods also have negative environmental impacts and can also be part of the industrial animal-abusive food chain. I eat many unprocessed foods, like salads and vegetables, but they are rarely local, and often eaten with other processed foods like salad dressings.
Most of my food is organic or otherwise labelled as eco-friendly and targeted to concerned consumers like me. I have to look beyond the images of trees and the claims of "natural" and "green." For example, instead of butter, I use Smart Balance because it is labelled as healthier, yet its ingredient list is filled with names I cannot decipher, and one I wish I couldn't: “TBHQ for freshness,” a form of butane described by Pollan as “the most alarming ingredient in a Chicken McNugget.”[i]
Most of my food is organic or otherwise labelled as eco-friendly and targeted to concerned consumers like me. I have to look beyond the images of trees and the claims of "natural" and "green." For example, instead of butter, I use Smart Balance because it is labelled as healthier, yet its ingredient list is filled with names I cannot decipher, and one I wish I couldn't: “TBHQ for freshness,” a form of butane described by Pollan as “the most alarming ingredient in a Chicken McNugget.”[i]

